The NFT industry, by its very nature, is 99% online—the one percent that's left likely goes out to meetups, conferences, and other IRL events.
This means that promoting your NFT project is all about digital marketing—from content and influencer, to social media and PR, and how well you integrate it all. If you're not confident in handling these in-house or simply prefer to delegate, selecting the right team to help you becomes vital. That's why I've made a short list of the top 7 NFT marketing agencies to help you shoot for the Moon.
Ninja Promo is a comprehensive marketing agency that caters to various industries, including the NFT sector. Though founded by Alex Kasperovich and Paul Lipen in New York in 2017, the agency has a global footprint, with offices in London, Vilnius, Hong Kong, Singapore, and Dubai.
Their standout offerings include influencer outreach backed by CPA (Cost Per Action) and CPI (Cost Per Install) predictive analytics. These metrics gauge the performance of campaigns and vary depending on the product type. Additionally, they specialize in content marketing, media relations, and community management.
Ninja Promo has a proven history of successful campaigns, including work for projects like C-01 and MicroBuddies, along with several other web3 gaming initiatives. MicroBuddies, for example, experienced a complete sell-out, establishing a strong community and laying the groundwork for a second NFT collection, "The Water Bear," which also sold out within months.
The cornerstone of Ninja Promo’s approach lies in meticulous audience targeting. Once they've identified the right demographic, their primary aim is to foster organic engagement, cultivate meaningful community relationships, and secure enduring success for your NFT project.
Ninja Promo offers tiered pricing packages to cater to various needs:
- Trial: Priced around $700/month, this includes content creation.
- Startups: At about $1,200/month, you get content, advertising, and community management.
- Small Businesses: For roughly $2,000/month, this package offers diverse content forms, community management, advertising, reporting, and analytics.
- Corporate: Starting at $3,000/month, this plan includes all Small Business features plus influencer outreach and explainer videos.
- They maintain strong ties with major industry media outlets, including Investing.com, NewsBTC, ForkLog, and TechTimes.
- Acknowledged by notable platforms such as Influencer Marketing Hub and CrunchBase, they've earned over a dozen awards.
- Over the past five years, they've worked with 150+ clients.
- They boast a track record of 200+ successful marketing campaigns.
Founded by Ruslan Pivnev, ICODA is a Miami-based web3 marketing agency that also offers development services. They have a global presence with offices in cities like Warsaw, Tel Aviv, and Tokyo, specializing in crafting and executing goal-oriented marketing strategies for NFT projects.
ICODA excels in audience attraction, community nurturing, and sales growth. They also act as power brokers when needed, thanks to key partnerships with Polygon, Avalanche, and numerous crypto marketplaces.
They've shown themselves to be reliable players in the web3 space, with notable clients such as the p2e game Mythos World and social platform Clouch.com.
Their approach revolves around tailored marketing strategies to meet specific goals. Whether you're looking to build a community or scale your project, ICODA has a comprehensive solution.
For pricing, it's best to contact them directly through a form on their website. Information available suggests that they typically take on projects with budgets starting at $10,000.
- Their services range from paid advertising, social media management, and content and video creation, to PR activities.
- Collaborations with YouTube and Twitter influencers are also part of their offering.
- They've earned features in leading industry media outlets like Benzinga, BTC Peer, Coinspeaker, and Tech Bullion.
- In addition to marketing, they can assist with NFT art creation and marketplace listings.
Founded by digital marketing veterans Ivan Kan and Jeffrey Maganis, Crowdcreate is an Irvine, California-based full-service growth marketing agency. Specializing in the NFT space, their skillset is broad and includes content creation, PR, investor marketing, and much more.
Crowdcreate takes a customized approach to each project, offering a blend of content, PR, investor marketing, outreach, social media, and email marketing services. The aim is to craft an effective strategy tailored specifically to your needs.
Their portfolio features impressive names, including SIDUS HEROES, a AAA-level P2E game. For this campaign, they engaged YouTube influencers like Inspector Mindblow and Michael Wrubel, leading to over 3,000 ETH in trading volume. Other satisfied clients include Star Atlas, The Sandbox, Divine Anarchy, and Animoca Brands.
Crowdcreate prides itself on delivering personalized service combinations for optimal results. They're adept at identifying what will work best for each individual project, leading to quantifiable success.
- Start-up Package: Starting at $500
- Grow Package: Starting at $1,000
- Enterprise Package: Starting at $8,000
Their PR and influencer packages carry a 20% management fee with a minimum charge of $10,000.
- They've raised $250 million for their clients.
- Their reach extends to 7.1 million people.
- With over 500 successful projects, their track record is hard to overlook.
- A significant part of their investor marketing involves targeted introductions to investors, elevating your chances of securing funding.
Founded by Sasha Weber and headquartered in Prague, CryNet is a global full-service agency with a presence across three continents. They specialize in creating emotionally resonant and visually captivating content, positioning themselves as masters of emotional communication.
CryNet shines in identifying the right target audience for your NFT collection, crafting a distinct brand voice, and ensuring sustained visibility on social media platforms. Their compelling visuals and emotionally charged storytelling aim to attract the right buyers for your digital assets.
While CryNet keeps a tight lid on their client roster, their success speaks through numbers. They've served over 400 clients and raised more than $350 million in capital. Known clients include The Divi Project, for which they led a mass adoption campaign.
CryNet thrives on customized strategies. Their focus is not just on immediate impact but also on long-term brand establishment, leveraging high-quality content to create enduring relationships with your audience.
CryNet does not offer standard pricing packages. Instead, they tailor costs based on the specific services and expertise required for your campaign. To receive an accurate quote, you'll need to provide information on target audience size, budget allocations for individual campaigns and monthly expenditures, and current or planned social media profiles.
- Award-winning stature, including being named a Top Ten ICO Marketing Agency by GoodFirms.
- Their services extend beyond traditional marketing to include hosting giveaways, outreach for partnerships, comprehensive social media management, and brand building.
Based in Funchal, Portugal and founded in May 2019, Lunar Strategy is a forward-thinking web3 agency led by Tim Haldorsson, the author of 'The Only Guide You Need for NFT and Crypto Marketing.' The team isn't just versed in web3; they live it, with most being active NFT hodlers. Their focus ranges from crafting top-notch advertising campaigns to influencer outreach and community development.
Lunar Strategy believes in starting where your project currently stands. They specialize in tailor-made strategies that encompass advertising campaigns, influencer collaborations, and robust community engagement. Their multi-faceted approach has led to standout projects like SUPERHOW.ART, which sold a physical painting tied to an NFT for 30 ETH through a blend of Google Ads, influencer marketing, and PR.
They've worked with a diverse clientele, including notable names like OKX, Gamestarter, Oasis Foundation, Prime XBT & Choise.com, JPEGvault, Game Starter, Dark Frontiers, and PixelPix.
One standout aspect of Lunar Strategy is how deeply NFTs are woven into their operational DNA. They've innovated by launching their services as utility-based NFTs, each corresponding to a specific service they'll render for a month when purchased.
To engage Lunar Strategy's services, expect to budget between $10,000 and $25,000, payable upfront. For added convenience, they accept crypto payments through KYC in USDT, BUSD, USDC, ETH, BNB, and BTC.
- Over 150 clients served
- A 15+ strong workforce
- Raised over 100 million Euros for clients
- Gained 2+ million followers for client accounts
Founded by Eric Sui, who famously acquired a bankrupt SEO agency for a mere $2 in 2014, Single Grain has since metamorphosed into a digital marketing juggernaut. Headquartered in LA, they've leveraged their seasoned marketing pros, who've previously managed colossal campaigns for giants like Airbnb, Uber, and Amazon, to fuel the growth of burgeoning NFT startups.
Single Grain's approach for NFT projects melds proven marketing methodologies with industry-specific tools. They specialize in whitelist cultivation, community building, and strategic positioning for optimal collection sales. Their campaigns are value-driven, seeking to align their clients with the broader narratives of utility, ambitious roadmaps, and sustainable growth within the NFT space.
Though specifics are proprietary, their robust client partnerships speak to their capabilities. They are certified partners with Google, Microsoft, and Facebook, amplifying their credibility and reach.
Single Grain subscribes to an ROI-centric approach. They meticulously measure the efficacy of all marketing channels against spend, offering you laser-focused campaigns customized to fit your budget and fulfill your objectives.
Single Grain offers two distinct pricing models:
- Blended Rate: A flat fee of $500/day provides you access to a team with varied levels of seniority, all focused on accomplishing your campaign goals.
- Specialist Rate: For more granular control, this rate option allows you to know precisely how much time and cost are associated with each specialist contributing to your project.
- Certified Google, Microsoft, and Facebook partner
- ROI-focused campaigns tailored to your needs and budget
- Comprehensive suite of services, from demand generation to Discord and Telegram community building
Token Minds, helmed by Rob Eijgenraam, operates as a full-service global marketing agency specialized in the burgeoning fields of blockchain and NFTs. Headquartered in Singapore, they further their global reach with offices in Amsterdam and New York City. Their portfolio boasts several high-impact NFT projects, notably Crypto Blades and Oogy, which continue to generate buzz, revenue, and community growth.
Token Minds essentially functions as a one-stop-shop for NFT projects, offering a gamut of services from development to marketing. While they can manage your project holistically, they also offer specialized services in community and account management, PR, and bespoke development projects.
Their case studies are compelling. For instance, Crypto Blades saw a substantial uptick in community engagement, adding 10,000 new members and 2,500 SKILL token holders. This was orchestrated through a robust influencer campaign with a follower base of 200,000, target-specific outreach, and high-impact content marketing strategies.
Token Minds' distinctive strength lies in its holistic yet flexible approach. They integrate multiple facets of marketing, development, and strategy to build a cohesive and tailored campaign for each client. Their network in the crypto and financial media space amplifies their reach, offering a unique competitive advantage. Clients not only benefit from their tactical execution but also from their established relationships with key industry players, ranging from exchanges to blue-chip projects and influencers.
Token Minds provides transparent, fixed-rate pricing packages tailored to various needs and budgets:
- Basic Promotion Package: $14,900
- Pro Promote Package: $22,900
- Ultimate Promote Package: $34,500
- Award-winning recognition from NEWSBTC (2022), News Affinity (2020), Hackernoon (2019), and Entrepreneurship Life (2023)
- High-profile clientele includes Remme, Celsius, and Essentia
- Strategic partnerships with reputable financial media platforms, such as Yahoo Finance, Coinspeaker, ZyCrypto, Benzinga, Seeking Alpha, and Bloomberg.
Taking Your NFT Collection to Orbit: Agencies That Deliver
In the ever-expanding realm of NFTs, the battle for visibility is as fierce as it is for originality. As we've seen, the right marketing agency can make or break your journey to the Moon.
From community building to influencer strategies, the top 7 agencies mentioned here offer the tools to not just launch but to soar. Choose wisely, and you might just create the next big wave in the NFT space.